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These are the key numbers that tell you if your seller outreach is working.

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Your Key Metrics

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Outreach Sent

What it is: The total number of sellers the AI sent a first text message to. Why it matters: More outreach = more chances for deals. If this number is low, you may need to import more leads. Where to see it: Dashboard → Outreach Sent widget, or check the “Outreach Sent” column count in your pipeline.

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Reply Rate

What it is: The percentage of sellers who texted back after the AI contacted them. How it’s calculated: (Number of Replies ÷ Number of Outreach Sent) × 100 Example: If the AI contacted 500 sellers and 25 replied, your reply rate is 5%. Why it matters: This tells you if your messages are landing. A low reply rate might mean:
  • Your lead list quality is poor (wrong numbers, old data)
  • The message isn’t resonating (talk to Revora about updating it)
  • You’re texting at bad times
Benchmarks:
RatingReply Rate
Below averageUnder 3%
Average3-5%
Good5-10%
GreatOver 10%

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Calls Scheduled

What it is: The number of sellers who booked a phone call with you through the AI. Why it matters: This is the first major conversion point. A booked call means the seller is interested enough to talk. What to watch: If you’re getting replies but few calls, the AI might need better qualification questions or the booking process might have issues. Contact Revora if this gap seems large.

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Consultations Completed

What it is: The number of calls you actually had with sellers. Why it matters: Not every booked call happens. Some people no-show or cancel. This metric shows your actual conversation count. Tip: If your no-show rate is high (over 40%), try sending a reminder text 1 hour before the call. You can set this up in your calendar settings.

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Offers Made

What it is: The number of deals where you sent the seller a formal offer. Why it matters: This shows you’re moving from conversations to action.

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Under Contract

What it is: Deals where the seller accepted your offer and signed a contract. Why it matters: This is almost-done money.

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Closed Deals

What it is: Deals that are fully completed. Money is in hand. Why it matters: This is the final result. This is your revenue.

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The Seller Funnel at a Glance

Think of it like a funnel — lots of leads go in at the top, fewer come out at the bottom: 
Outreach Sent (1,000) ————————> 100% (starting point)
    ↓
Replied (50) —————————————————> 5% reply rate
    ↓
Call Scheduled (15) ——————————> 1.5% conversion
    ↓
Consultation Completed (10) ——> 1% (some no-shows)
    ↓
Offer Made (5) ———————————————> 0.5%
    ↓
Under Contract (2) ———————————> 0.2%
    ↓
Closed (1-2) —————————————————> 0.1-0.2%
This is normal. Real estate is a numbers game. The key is to keep feeding the top of the funnel with fresh leads and let the AI do the heavy lifting.

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What “Good” Looks Like

Here’s a simple scorecard for a healthy seller system:
MetricTarget (Monthly)
Outreach Sent500+
Reply Rate5%+
Calls Scheduled10+
Offers Made3+
Deals Under Contract1+
Not hitting these numbers? Here’s what to check:
  1. Low outreach? Import more leads
  2. Low reply rate? Check your lead list quality. Are the numbers valid?
  3. Low calls? Check AI conversations — is the AI qualifying well? Update FAQs if needed.
  4. Low offers? Make sure you’re following up after every consultation call.

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Checking Your Numbers

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Daily (2 minutes)

  1. Open Dashboard
  2. Check: New replies today? Any new calls booked?
  3. Open Conversations — scan for hot leads

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Weekly (10 minutes)

  1. Open Pipeline — see how many leads are at each stage
  2. Count: Outreach sent this week, replies, calls
  3. Ask yourself: Am I making enough offers?

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Monthly (30 minutes)

  1. Review all metrics for the month
  2. Compare to last month — are numbers going up or down?
  3. Identify your biggest bottleneck (where are leads dropping off?)
  4. Plan: Import new leads, update AI FAQs, or adjust your follow-up