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These are the key numbers that tell you if your agent outreach is working.

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Outreach Metrics (Agent Relationships)

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Outreach Sent

What it is: The total number of agents the AI sent a first text message to. Why it matters: More agents contacted = more potential deal sources. If it’s low: Import more agent contacts.

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Reply Rate

What it is: The percentage of agents who texted back after the AI contacted them. How it’s calculated: (Replies ÷ Outreach Sent) × 100 Example: If the AI contacted 300 agents and 30 replied, your reply rate is 10%. Benchmarks:
RatingReply Rate
Below averageUnder 5%
Average5-10%
Good10-15%
GreatOver 15%
Agents tend to reply at a higher rate than sellers because they’re professionals who are used to networking and getting business texts. If your reply rate is below 5%, check the quality of your agent list.

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Graded Agents

What it is: The total number of agents who have been qualified and placed into a grade (A, B, or C). Why it matters: This is your network size. More graded agents = more potential deal sources. Breakdown by grade:
  • Grade A count — Your best contacts. These are the ones most likely to bring deals.
  • Grade B count — Solid contacts. Worth maintaining.
  • Grade C count — Background contacts. Low maintenance.
What to watch: You want a healthy mix. If most agents are Grade C, the AI might not be finding the right type of agents. Consider importing a more targeted list.

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Deal Metrics (Properties & Revenue)

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Properties Submitted

What it is: The number of properties agents have sent you. Why it matters: This is the main output of the agent outreach system. Properties coming in = deals to evaluate. If it’s low: Check your Grade A agent count. More Grade A agents = more properties.

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Offers Sent

What it is: The number of offers you made on properties agents sent you. Why it matters: Shows you’re converting submissions into action.

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Under Contract

What it is: Deals where the seller accepted and a contract is signed.

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Closed Deals

What it is: Deals that are fully completed.

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Pipeline Value

What it is: The total dollar amount of all active deals in your pipeline. Example: If you have 3 properties under contract worth 10K,10K, 15K, and 8Kinassignmentfees,yourpipelinevalueis8K in assignment fees, your pipeline value is 33K. Why it matters: This gives you a sense of how much money is potentially coming your way.

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The Agent Funnel at a Glance

Agents Contacted (500) ———————> 100% (starting point)
    ↓
Replied (50) ——————————————————> 10% reply rate
    ↓
Graded (30) ———————————————————> 6% qualified
    ├── Grade A (8) ——————————> Best contacts
    ├── Grade B (12) —————————> Solid contacts
    └── Grade C (10) —————————> Background
    ↓
Properties Submitted (5) —————> From Grade A/B agents
    ↓
Offers Sent (3) ———————————————> You evaluated and offered
    ↓
Under Contract (1) ————————————> Seller accepted
    ↓
Closed (1) ————————————————————> Money in the bank

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What “Good” Looks Like

MetricTarget (Monthly)
Outreach Sent300+
Reply Rate10%+
New Graded Agents15+
Properties Submitted3+
Offers Sent2+
Deals Under Contract1+
Not hitting these numbers? Here’s what to check:
  1. Low outreach? Import more agent contacts
  2. Low reply rate? Check the quality of your agent list — are these active agents?
  3. Low grades? Review the AI conversations — is it qualifying agents properly?
  4. Low properties? Focus on your Grade A agents — reach out to them personally
  5. Low offers? Make sure you’re researching every property that comes in

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Checking Your Numbers

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Daily (2 minutes)

  1. Open Dashboard
  2. Check: New agent replies? Any new properties submitted?
  3. Open Conversations — scan for hot leads

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Weekly (10 minutes)

  1. Open Agent Outreach Pipeline — how many agents at each stage?
  2. Open Agent Inventory Pipeline — any new properties to evaluate?
  3. Review your Grade A agents — are they getting regular follow-ups?
  4. Count: Total outreach, replies, and grades for the week

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Monthly (30 minutes)

  1. Review all metrics for the month
  2. Compare to last month — growing or shrinking?
  3. Identify your biggest bottleneck
  4. Plan: Import new agents, update AI FAQs, or reach out to Grade A agents personally