> ## Documentation Index
> Fetch the complete documentation index at: https://help-seller.gorevora.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Seller KPIs

> The key metrics that show how your system is performing.

These are the key numbers that tell you if your seller outreach is working.

***

## Your Key Metrics

### Outreach Sent

**What it is:** The total number of sellers the AI sent a first text message to.

**Why it matters:** More outreach = more chances for deals. If this number is low, you may need to import more leads.

**Where to see it:** Dashboard → Outreach Sent widget, or check the "Outreach Sent" column count in your pipeline.

***

### Reply Rate

**What it is:** The percentage of sellers who texted back after the AI contacted them.

**How it's calculated:** (Number of Replies ÷ Number of Outreach Sent) × 100

**Example:** If the AI contacted 500 sellers and 25 replied, your reply rate is 5%.

**Why it matters:** This tells you if your messages are landing. A low reply rate might mean:

* Your lead list quality is poor (wrong numbers, old data)
* The message isn't resonating (talk to Revora about updating it)
* You're texting at bad times

**Benchmarks:**

| Rating        | Reply Rate |
| ------------- | ---------- |
| Below average | Under 3%   |
| Average       | 3-5%       |
| Good          | 5-10%      |
| Great         | Over 10%   |

***

### Calls Scheduled

**What it is:** The number of sellers who booked a phone call with you through the AI.

**Why it matters:** This is the first major conversion point. A booked call means the seller is interested enough to talk.

**What to watch:** If you're getting replies but few calls, the AI might need better qualification questions or the booking process might have issues. Contact Revora if this gap seems large.

***

### Consultations Completed

**What it is:** The number of calls you actually had with sellers.

**Why it matters:** Not every booked call happens. Some people no-show or cancel. This metric shows your actual conversation count.

**Tip:** If your no-show rate is high (over 40%), try sending a reminder text 1 hour before the call. You can set this up in your calendar settings.

***

### Offers Made

**What it is:** The number of deals where you sent the seller a formal offer.

**Why it matters:** This shows you're moving from conversations to action.

***

### Under Contract

**What it is:** Deals where the seller accepted your offer and signed a contract.

**Why it matters:** This is almost-done money.

***

### Closed Deals

**What it is:** Deals that are fully completed. Money is in hand.

**Why it matters:** This is the final result. This is your revenue.

***

## The Seller Funnel at a Glance

Think of it like a funnel — lots of leads go in at the top, fewer come out at the bottom:

```
Outreach Sent (1,000) ————————> 100% (starting point)
    ↓
Replied (50) —————————————————> 5% reply rate
    ↓
Call Scheduled (15) ——————————> 1.5% conversion
    ↓
Consultation Completed (10) ——> 1% (some no-shows)
    ↓
Offer Made (5) ———————————————> 0.5%
    ↓
Under Contract (2) ———————————> 0.2%
    ↓
Closed (1-2) —————————————————> 0.1-0.2%
```

> **This is normal.** Real estate is a numbers game. The key is to keep feeding the top of the funnel with fresh leads and let the AI do the heavy lifting.

***

## What "Good" Looks Like

Here's a simple scorecard for a healthy seller system:

| Metric               | Target (Monthly) |
| -------------------- | ---------------- |
| Outreach Sent        | 500+             |
| Reply Rate           | 5%+              |
| Calls Scheduled      | 10+              |
| Offers Made          | 3+               |
| Deals Under Contract | 1+               |

> **Not hitting these numbers?** Here's what to check:
>
> 1. **Low outreach?** Import more leads
> 2. **Low reply rate?** Check your lead list quality. Are the numbers valid?
> 3. **Low calls?** Check AI conversations — is the AI qualifying well? Update FAQs if needed.
> 4. **Low offers?** Make sure you're following up after every consultation call.

***

## Checking Your Numbers

### Daily (2 minutes)

1. Open **Dashboard**
2. Check: New replies today? Any new calls booked?
3. Open **Conversations** — scan for hot leads

### Weekly (10 minutes)

1. Open **Pipeline** — see how many leads are at each stage
2. Count: Outreach sent this week, replies, calls
3. Ask yourself: Am I making enough offers?

### Monthly (30 minutes)

1. Review all metrics for the month
2. Compare to last month — are numbers going up or down?
3. Identify your biggest bottleneck (where are leads dropping off?)
4. Plan: Import new leads, update AI FAQs, or adjust your follow-up