> ## Documentation Index
> Fetch the complete documentation index at: https://help-seller.gorevora.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Agent KPIs

> The key metrics that show how your agent outreach is performing.

These are the key numbers that tell you if your agent outreach is working.

***

## Outreach Metrics (Agent Relationships)

### Outreach Sent

**What it is:** The total number of agents the AI sent a first text message to.

**Why it matters:** More agents contacted = more potential deal sources.

**If it's low:** Import more agent contacts.

***

### Reply Rate

**What it is:** The percentage of agents who texted back after the AI contacted them.

**How it's calculated:** (Replies ÷ Outreach Sent) × 100

**Example:** If the AI contacted 300 agents and 30 replied, your reply rate is 10%.

**Benchmarks:**

| Rating        | Reply Rate |
| ------------- | ---------- |
| Below average | Under 5%   |
| Average       | 5-10%      |
| Good          | 10-15%     |
| Great         | Over 15%   |

> **Agents tend to reply at a higher rate than sellers** because they're professionals who are used to networking and getting business texts. If your reply rate is below 5%, check the quality of your agent list.

***

### Graded Agents

**What it is:** The total number of agents who have been qualified and placed into a grade (A, B, or C).

**Why it matters:** This is your network size. More graded agents = more potential deal sources.

**Breakdown by grade:**

* **Grade A count** — Your best contacts. These are the ones most likely to bring deals.
* **Grade B count** — Solid contacts. Worth maintaining.
* **Grade C count** — Background contacts. Low maintenance.

**What to watch:** You want a healthy mix. If most agents are Grade C, the AI might not be finding the right type of agents. Consider importing a more targeted list.

***

## Deal Metrics (Properties & Revenue)

### Properties Submitted

**What it is:** The number of properties agents have sent you.

**Why it matters:** This is the main output of the agent outreach system. Properties coming in = deals to evaluate.

**If it's low:** Check your Grade A agent count. More Grade A agents = more properties.

***

### Offers Sent

**What it is:** The number of offers you made on properties agents sent you.

**Why it matters:** Shows you're converting submissions into action.

***

### Under Contract

**What it is:** Deals where the seller accepted and a contract is signed.

***

### Closed Deals

**What it is:** Deals that are fully completed.

***

### Pipeline Value

**What it is:** The total dollar amount of all active deals in your pipeline.

**Example:** If you have 3 properties under contract worth $10K, $15K, and $8K in assignment fees, your pipeline value is $33K.

**Why it matters:** This gives you a sense of how much money is potentially coming your way.

***

## The Agent Funnel at a Glance

```
Agents Contacted (500) ———————> 100% (starting point)
    ↓
Replied (50) ——————————————————> 10% reply rate
    ↓
Graded (30) ———————————————————> 6% qualified
    ├── Grade A (8) ——————————> Best contacts
    ├── Grade B (12) —————————> Solid contacts
    └── Grade C (10) —————————> Background
    ↓
Properties Submitted (5) —————> From Grade A/B agents
    ↓
Offers Sent (3) ———————————————> You evaluated and offered
    ↓
Under Contract (1) ————————————> Seller accepted
    ↓
Closed (1) ————————————————————> Money in the bank
```

***

## What "Good" Looks Like

| Metric               | Target (Monthly) |
| -------------------- | ---------------- |
| Outreach Sent        | 300+             |
| Reply Rate           | 10%+             |
| New Graded Agents    | 15+              |
| Properties Submitted | 3+               |
| Offers Sent          | 2+               |
| Deals Under Contract | 1+               |

> **Not hitting these numbers?** Here's what to check:
>
> 1. **Low outreach?** Import more agent contacts
> 2. **Low reply rate?** Check the quality of your agent list — are these active agents?
> 3. **Low grades?** Review the AI conversations — is it qualifying agents properly?
> 4. **Low properties?** Focus on your Grade A agents — reach out to them personally
> 5. **Low offers?** Make sure you're researching every property that comes in

***

## Checking Your Numbers

### Daily (2 minutes)

1. Open **Dashboard**
2. Check: New agent replies? Any new properties submitted?
3. Open **Conversations** — scan for hot leads

### Weekly (10 minutes)

1. Open **Agent Outreach Pipeline** — how many agents at each stage?
2. Open **Agent Inventory Pipeline** — any new properties to evaluate?
3. Review your Grade A agents — are they getting regular follow-ups?
4. Count: Total outreach, replies, and grades for the week

### Monthly (30 minutes)

1. Review all metrics for the month
2. Compare to last month — growing or shrinking?
3. Identify your biggest bottleneck
4. Plan: Import new agents, update AI FAQs, or reach out to Grade A agents personally